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  ASSEBUS
 
 
Bucharest, Romania

Founded in 1993 as the Institute of Administrative Business of Bucharest, ASEBUSS soon became partner with prestigious American Business Schools. After signing a strong new alliance with Kennesaw State University (KSU), Atlanta – Georgia in 2003, the school expanded and diversified. With more than 300 graduating seniors each year and more than 40 programs, the school started to look for a new space as part of their future development plan.

In addition to developing the buildings design and providing the master planning services, MRA was contracted to advise the site selection process.

The design of an entirely new campus master plan from scratch in the 21st century was a daunting proposition, but one we enthusiastically engaged. MRA underwent a complex analysis of the circulation and wayfinding requirements for a modern university, taking into consideration modern telecommunication technologies and their immense effect on the way students relate to each other and interact. The challenge was to create spaces that encourage meaningful interaction in a range of typologies from public to semipublic to private in both professional and personal capacities. Additionally, considerations of security for the students required the incorporation of defensible space design paradigms to encourage the passive oversight of public areas by those using it, reducing the need for active monitoring systems and surveillance. As always, our design incorporated the most advanced passive heating, cooling, lighting and ventilation strategies, as well as rain and grey-water reclamation to reduce the ecological footprint of the entire system.

This 37,500 ft2 project includes three auditoriums, classrooms, administrative space, and dining facilities.






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